Leadership in the revenue cycle services industry is an invigorating responsibility filled with moments of confident clarity, and times of confusion. When the change of pace quickens due to new legislation and policy, problems arise, and it is the leader who deals with the issues at hand and the ramifications of every decision. More often than not, every leader can limit the problems by avoiding these five failures leaders make for no good reason.

Five Failures Leaders Make:

Failure to Communicate

For every misunderstanding, there is a failure to communicate. Communication begins with a sender who is in charge of the message. This message is communicated to the receiver and then, the receiver affirms an understanding of the message.

Simple, right?

No, not really, the problem is that “noise” creates barriers in the communication cycle. Noise, distractions, multi-tasking, texting…there are a long list of reasons why we fail to communicate. It is essential that we all learn to keep the communication cycle clear of unnecessary noise and communicate fully.

Failure to Connect

Beyond the communication process lies the essential skills of connecting with other people. Connecting is when we listen enough to form an emotional connection to the message – and the person delivering it. Connecting emotionally with the world around us is necessary for great customer service, closing the big sale, parenting, and building great revenue cycle teams. Having a large network on Facebook does not mean you are well connected. (Hopefully, you know that?) Having friends and willing allies is a very promising sign.

Failure to Initiate

Great ideas ebb and flow; one-mistake leaders often make is never initiating. We create, strategize, hold elaborate white board sessions, and then walk away as if things will get done magically.  If we fail to launch then, all our work is for nothing. innovative ideas thrive only when intentional actions follow. Dormant ideas die without a fight. Failing to initiate kills leadership momentum and creativity.

Failure to Follow Through

So you begin – then what? The next problem, easily avoided – is failing to follow through and finish what you started. Are you a notorious activator that leaves projects half-finished? Experience has proven that this causes people who count on leadership to lose trust. Trust is the cornerstone of progress within teams. When we fail to follow through, we send a message to our teams that we don’t care. To keep your momentum moving forward, you should set incremental goals and measure your success based on completed actions.

Failure to care

Most of us do care, yet some do not. If you do not care about what you are doing or why are you doing it problems are inevitable. Failing to care is deep breach of trust and leads to unproductive behaviors that are not in alignment with your personal or corporate values. You cannot hide that smelly non-caring attitude.

The bottom line is that leadership in the revenue cycle industry is not a perfect science. Most of what we learn in life comes from failures, and the above list represents a few that many of us know all too well. However, by having a conversation and taking appropriate actions to avoid these pitfalls – perhaps you can improve your personal and professional effectiveness and serve those around you well from the start.

by Mark Mathia, Chief of Marketing and Human Resources
Mark Mathia has served the healthcare industry by building high-performing teams and communicating powerful brand visions for over 27 years.