Over the last few years, it has become clear that consumers not only need, but value an innovative approach to how their healthcare needs are met. The convenience and accessibility that other industries offer has transformed the healthcare landscape. This is especially true post pandemic when innovative approaches took center stage to accommodate the ever-changing protocols and challenges surrounding COVID-19. With consumers now having the knowledge and experience of what is possible, many do not want to go back to the old ways of doing things.
More than ever before, consumers are willing to switch providers to have the kind of experience they have with other vendors or brands that they interact with in their daily life. Consumers want the same level of convenience and interpersonal connection when it comes to how they visit their providers, manage their health data, and receive and pay for a medical bill.
To achieve this desired consumer-based experience, positive disruption must continually be made. But what does positive disruption look like in healthcare? Why is it necessary? In an ever-evolving industry like healthcare, positive disruption comes in all shapes and sizes. Positive disruption, like technological advancement, allows healthcare systems to become more patient-focused, agile, and cost efficient. When positive disruption is implemented effectively, providers and consumers not only receive the healthcare experience they are looking for, but many are encouraged to take a more active role in their health outcome.
Positive Disruption Transforms the Healthcare Experience
From a clinical perspective, positive disruption has been made through the advancements in the telemedicine landscape, remote patient monitoring, and wearable fitness technology, just to name a few. These positive disruptions have had a variety of benefits, including:
- Delivering an experience that is preferred or expected by consumers
- Allowed consumers to play a more active role in their health outcome
- Reduced hospital readmissions through efficient follow up, monitoring, and patient education
- Expanded access to high-quality healthcare
- Decreased unnecessary healthcare spending
Positive disruption also occurs in the many advancements made in artificial intelligence (AI) and machine learning. The high-level of automation that is possible for essential, non-clinical tasks has provided a variety of benefits to providers, payers, and patients. Automation-based technology allows providers and payers to receive more accurate and faster payment. When claims can be processed accurately the first time, the administrative costs associated with revisiting claims can not only be reduced because human error can be avoided, but more time becomes available to build a connection with the patient and their outcome.
In 2020, a PubMed study highlighted the importance of communication skills among healthcare professionals and how emotional and cognitive support can be highly beneficial for a patient’s outcome.
“Empathy is one of the fundamental tools of the therapeutic relationship between the caregivers and their patients and it has been proven that its contribution is vital to better health outcomes,” according to the study. “The empathetic relationship of the health professionals with their healthcare users reinforces their cooperation towards designing a therapeutic plan and a tailor-made intervention, thus increasing the patient’s satisfaction from the therapeutic process.”
Positive disruption in healthcare allows for human intervention to be reallocated to more meaningful steps in the care cycle process. Instead of navigating an administrative backlog, providers can shift their focus and dedicate more of their time to exploring the physical and emotional needs of their patients. This benefits not only the patients, but also the providers who choose a career in medicine so they could be “hands on” with patients, rather than spending valuable time managing an excess of paperwork.
Signature is Positively Disrupting Healthcare Administration
Healthcare administration in the U.S. has stagnated due to the complexity of the processes and system. When antiquated technology is met with staff shortages, day-to-day administrative processes are hard to maintain, backlogs become harder to avoid, and advancements that can make a lasting impact stay just out of reach. Resolving the gaps that exist in healthcare, both clinical and non-clinical, with positive disruption is critical to establishing and supporting a strong healthcare experience for every stakeholder.
The Signature Performance team is committed to inspiring new possibilities and creating positive disruption within the healthcare industry. The stagnation in the healthcare administrative industry is what inspired our robust managed service offering, ClaimsXM, a breakthrough solution to process claims by merging best in class technology, process, and execution.
At Signature Performance, we have the personnel, operational, and technical capabilities to implement and maintain positive disruption efforts. Our talented Associates, industry expertise, and core values have positioned us to consistently exceed our client’s expectations for nearly 20 years. Our extensive experience from both the provider and payer perspective – paired with our Associates, the latest technology, and our proven processes allow us to tackle some of the biggest administrative challenges in the industry.
To learn more about Signature Performance and our service offerings, contact our team today!
Rick Richardson is the Vice President of Business Development at Signature Performance Inc., in Omaha, NE. Signature Performance is an industry leader in reducing healthcare administration costs for private and public healthcare sectors. Our unmatched experience in serving both the payer and provider side of healthcare financial management allows us to implement innovative solutions for every administrative demand.